Insider Secrets Exposed:
“Learn The Hidden Reason to WHY Over 95% Fail in a Home Business And How YOU Can Create a Secure Monthly Income Using The Power of a Little-Known Business Model That’s NOT MLM, Network Marketing, or Direct Sales, And NO Recruiting or Selling is Required!”
Legal Notice
The author/publisher reserves the copyrights to this e-book. You do not have the right to copy it in full or parts thereof, change, modify, alter the text or design in any way shape or form. It is for personal use only! You may print it out for personal use, otherwise, it must stay on your computer’s hard-drive.
Disclaimer
All earnings described in this report are accurate to the best of our knowledge. As with any business, your results may vary, and will be based on your background, dedication, desire and motivation. We make no guarantees regarding the level of success you may experience. Any testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results.
This book is designed to provide information in regard to the subject matter covered. While all attempts have been made to verify information provided in this publication, neither the author nor the publisher assumes any responsibility for errors, omissions or contrary interpretation of the subject matter. This manual is provided with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. If legal or expert assistance is required, the services of a competent professional should be sought.
The author and Publisher assume no responsibility or liability whatsoever on the behalf of any reader of these materials. The purpose of this report is to educate and entertain. Any perceived slights to a specific individual or organizations are unintentional.
Copyright 2007 by Synergy Global Ventures, Inc.
Dear Wealth Seeker,
Congratulations and thanks for your interest in this report. Maybe you stumbled upon this information by accident (or by divine intervention), or maybe you're just looking for a legitimate way to get out of the rat race and become financially free.
Either way, I'm glad you're here. You should be able to get through it in 15 or 20 minutes, so read it now and print it if you like. Then ahead and grab your favorite drink and sit back and relax.
So, you want to make money from home. You want to have it continue to flow for years and years for the work you do today. You want to make it easier rather than difficult. You want your bank account balance to grow, not shrink. You want to be excited and have fun with what you do.
99% of all people looking to succeed in a home business don’t know and never discover the ‘secret to wealth’… how to make it, keep it, and grow it.
Well that’s exactly what this special report is all about. And if your intention is to truly work less and make more... then whatever you do, make sure you read every single page all the way through.
But be warned: This report is not for the faint-hearted.
No punches are pulled, and no facts are sugar-coated. You’re going to be given access to the brutal reality of exactly why most people fail in the home business industry and how to avoid those pitfalls.
The information in this report has been compiled from diligent research and practical experience, and there’s no better teacher than that. Once you’ve been armed with this knowledge, it will only help you if you actually DO something with it.
Most people reading this report will fall somewhere within one of the following four groups:
Group #1: You're new to the home business industry. Maybe you’ve recently been checking out various business opportunities out there, but you might not be totally sure about where to start or what kind of criteria you should be looking at to decide if a particular opportunity is worth the investment of your time, money, and effort.
Group #2: You're you an entrepreneur, but maybe you're tired of mediocre success in your current business of choice and you're ready for a breakthrough year, or maybe you've got a few success stories under your belt... yet, you want to work smarter and more efficiently... OR maybe had some experience with a "home business" before, and like most, you’re feeling cheated and disillusioned... or perhaps you've jumped from opportunity to opportunity, each time hoping things will get better... but things aren't better, are they?
Group #3: You're a successful networker, you've made (or are making) good money, but maybe you're just burned out on the daily grind of prospecting, training, dealing with attrition, babysitting adult children, etc. and you're ready to get off the tread mill once and for all and finally build some true residual wealth.
Group #4: You’ve tried your fair share of HYIPs (High Yield Investment Programs), Auto-surfing or other types of risky ventures. Maybe you’ve made a few bucks, but most likely you’ve lost a lot more than you’ve made as 99.9% of these types of programs are scams or ponzi schemes solely created to empty your pockets. You probably don’t like to have to recruit others or sell things to people, which may be why you’ve been attracted to these types of opportunities in the first place, but deep down inside, you know that you’re playing with fire and will never make any serious money in these types of programs long-term.
Now if you’re in group #1, then consider yourself extremely fortunate because the information in this report will save you years of blood, sweat, and tears, and most importantly... money.
For those in group #2, you may be in for a rude awakening which may cause you to seriously re-evaluate where you are right now and decide if you should keep moving in the same direction, or cut bait and shift your focus on something else.
Full-time networkers in group #3 will benefit from the insights in this report that will undoubtedly confirm what you may already know intuitively, but haven't admitted to yourself yet.
You'll also be armed with the knowledge that there are more choices than you ever thought possible when it comes to building a business at home and creating true and lasting wealth for you and your family.
And last, but certainly not least, those in group #4 will realize that there ARE legitimate ways to create long-term residual wealth, and reduce your taxes significantly at the same time.
3 Primary Home Business Models
The ugly truth is that almost tens of thousands of people who get involved in a business opportunity become part of a huge market segment that’s being misled, manipulated, and exploited.
It's time somebody actually told you the real story about what goes on behind the hype and false promises of someday getting to the pot of gold at the end of the rainbow.
There seems to be no shortage of opportunities out there these days. Within the home business industry, you’ll find all kinds of different ‘flavors’ of money-making opportunities, but generally speaking, there are 3 primary business models that most people are familiar with within the home business industry. They include:
- Affiliate Marketing - This is one of the simplest ways to make money because there are hundreds, if not thousands of affiliate programs that you can sign-up with and begin making money immediately. Most of them are free to join. As an affiliate marketer, you market a particular company's product or service, and when you send them a customer (make a sale), you’re paid a commission. Here’s a quick example… Ever notice how many websites promote books from Amazon.com? Well, most of these websites are actually Amazon.com affiliates… and when someone clicks on one of their links from their site and buys a book on Amazon, the website owner automatically receives a commission directly from Amazon. There are thousands of great affiliate programs you can join and earn a resale commission from when one of your customers buys their product. And since most affiliate programs are actually free to join, it’s a great way to add additional income streams to any business. In most cases commissions can range from 25% - 50% and up, especially when we’re talking about virtual products like e-books and other info products that include audios and videos. A lot of Internet marketers have become millionaires without ever having a product of their own. They did it by promoting affiliate programs.
- Traditional MLM & Network Marketing – Traditional MLM & Network Marketing is a business model that started over 60 years ago and is very much alive today. Many of today’s top nutritional and service oriented products are sold by independent distributors that earn a commission every time they sell a product. The fundamental difference between Network Marketing and Affiliate Marketing is that you can recruit other independent distributors (also known as a downline) and override their sales and their recruit’s sales. This is very similar to the real estate industry where brokers can earn override commissions on their agents. Another advantage with Network Marketing compared to Affiliate Marketing is that you can be paid on multiple levels instead of just one. Many Network Marketing companies use a monthly auto-ship system that creates automatic sales to repeat each month, which in turn produces residual income which can continue to come in for months or years for the work you do once.
- Direct Sales - In network marketing, the main focus is on building an organization of distributors buying a little bit of product each month. The logic behind this is simple; the majority of people can afford to buy $50 - $150 per month of product volume. But there are other options that exist in the home business industry that tend to focus on a big, one-time up front commission, instead of smaller commissions where you wait for months or years to receive. The products in the Direct Sales industry can range anywhere from travel to wealth education and marketing seminars, and many of them have a price range from $1,000 - $15,000. The commissions vary from 25% - 75% or more in some cases and allow someone to generate cash-flow quickly to cover advertising expenses and other operating costs, etc. Some of them also use a ‘1-Up’ or ‘2-Up’ compensation plan whereby you pass up training sales to your sponsor.
There’s also two other very popular, yet extremely risky type of business models that exists in the home business industry that you should be aware of.
They lure tens of thousands of people in with their seductive “get-rich-quick” potential pitch for easy money, but end up costing a lot of people a lot of lost money…
The first one I’m referring to are HYIPs.
What are they?
HYIP is an acronym for High Yield Investment Program. Many of these programs promise to pay you 0.25% – 15% per day (or more) on your money that you invest with them, but based on our experience and research into this industry, it’s safe to say that at least 99.9% of HYIPs are flat out scams or ponzi schemes looking to separate you from your money.
Can you make money in HYIPs? Yes, some people have been able to make money in these types of programs if they’re lucky enough to get in when the program first starts up, but most people will lose in the long run and the legality of these types of programs are highly disputed.
The next extremely risky business model that’s become very popular within the last few years is the hybrid business model called “Get Paid To,”… or more commonly known as Autosurfing.
Autosurfs are traffic exchanges that automatically rotate advertised websites in your Internet browser. To earn money surfing, members must pay a fee and are then promised a certain return on their fee.
The "investment" is claimed to be a membership or upgraded membership fee and the "return", a per-site commission.
Members either pay a fee to join and/or to upgrade their account level. This fee can usually vary from a few cents to thousands of dollars, and the minimum and maximum is set by the site operator.
The program then offers a commission based on the member's account level for viewing a minimum number of sites, for example, for a period of X days, every day that the member views Y sites, Z% of the upgrade fee will be credited and can be withdrawn from the site.
A large amount of controversy is concentrated over whether autosurfs are inherently structured as Ponzi schemes (most of them are).
12DailyPro was one of the largest autosurfs in 2005. Promising a return of 12% daily for 12 days, funds invested went into the millions. In February of 2006, autosurfs reached the United States national news when funds of members of 12DailyPro were frozen by payment processor – Ouch!
After the demise of 12DailyPro, many other autosurfs collapsed as well, causing a domino effect. These types of risky ventures tend to attract well-meaning retirees, teenagers, and stay at home moms, but end up causing a lot more financial devastation in the process.
Just like HYIPs, Autosurfing is usually no different than going to Vegas and rolling the dice. In other words, if you’re not into gambling, stay away from these types of business opportunities.
The Top 3
Out of the 3 main business models we’ve covered above, MLM / Network Marketing is still the most popular type of business model.
I don't think I've met or talked to a single person who hasn't been approached at least once in their lifetime about an MLM opportunity. The main attraction is the ability to leverage your time and make money from other people’s efforts.
And since Affiliate Marketing and Direct Sales programs usually only pay a one-time commission without any long-term potential for residual income or overrides, and Auto-surfs and HYIPs are way too risky for most people’s taste, Network Marketing, at least on the surface, seems to offer the best logical advantages…
But, if we’re going to honestly evaluate the long term profitability of ANY legitimate home business opportunity, there are a lot of objective factors to look at. After all, the fact remains that over 95% of people that join an MLM or Network Marketing company, fail. The majority of them spend much more than they make.
Why People Fail
If you and I were sitting down having a discussion, and I asked you to tell me the reasons why YOU think most people fail in MLM (or any home business for that matter), what would you say?
Would you come up with some common answers like these below?:
- Lack of sales or marketing skills
- Lack of discipline and consistency
- Lack of personal growth
- Lack of desire
- ·Not enough time
- Not enough effort
- Not enough money
- Unrealistic expectations
- Fear of rejection
- Fear of taking risks
- Fear of failure
- Fear of success
- Quitting too soon
Well, those things used to be the main reasons why most people failed in the past and are still important factors, but the real culprit today goes much deeper than that. So let’s take a look at some of the underlying causes that aren’t always discussed, and get to the actual root of the problem…
Even though there have been (and still are) a small percentage of super successful people to emerge in the industry, the MLM business model, by its very nature, creates a tremendous amount of resistance because it requires people to face one of their biggest fears – rejection. Many people hate selling and will do just about anything to avoid it.
But as you’ll soon find out, this is just the tip of the iceberg behind some deeper reasons behind MLM failure…
Today’s "Work at Home" networkers are fighting an uphill battle against cut-throat competition and rising advertising costs, while the promises of residual income are being ripped out right from under their feet.
In spite of all the rah-rah and glamour shots of beautiful people standing beside expensive cars in front of million dollar dream homes, the companies with crystal chandeliers and debt-free Dunn and Bradstreet ratings, traditional MLMs have failed to deliver on its promises to 95% of the people it’s attracted.
With an average customer/distributor retention rate of less than 3 months, the promise of building a secure residual income in a traditional MLM business within 3-5 years is all but dead for the average person.
It may have been true in the past, but not today. Those days are gone, and it’s not all their fault…
That’s right, most people don’t have a chance at making any real money in traditional MLM these days and it’s not because they fear rejection, lack desire, confidence, or marketing experience, etc.
Ready for some sobering observations about the current state of the MLM industry? Ok, let me be as blunt as possible and give you the plain, unvarnished truth…
(Warning, these are a little brutal and based on real-life experience):
- Most people who join will do NOTHING – Many of them are lazy and expect it all to be done for them. Most people will not even use the products they purchase to qualify for commissions each month. They won’t read books and they won’t listen to tapes to grow themselves personally - even if you give them to them for free. They never have the "time" because they’re too busy doing… nothing. Only around 25% to 30% of people will do a little, but less than 10% will be committed.
- Recruiting, for most people, is about as enjoyable as a prostate exam. The majority are not sales types and will resist selling and anything that involves facing their fears and rejection. When newbies are told to make out their list of friends and family or buy biz-op seeker leads and cold call them, only a small percentage of these fledgling networkers will follow through and the majority will eventually sneak quietly out the back door, never be heard from again.
- Only one third of one percent of all network marketers will make enough money to cover ALL of their expenses. The other 99.66% will lose money or break-even. Most of the money is gobbled up in expensive products, promotional material, books, tapes, the never-ending functions, baby-sitters, take away meals and 100's of gallons of fuel to attend all the meetings, rah-rah rallies, and presentations.
- Lying, putting down other companies and the use of hype is commonplace. Leaders will tell you anything to keep you ordering products and pushing the opportunity.
- A typical MLM business puts enormous stress and pressures on marriages and other relationships. Some people become so "focused" on building their business that they lose sight of everything else in their life. The pressure to ‘keep on keeping on’ is intense and most people spin their wheels for years and years without ever getting ahead.
Building a full-time income through the traditional MLM business model is like trying to constantly fill a leaky bucket.
Again, the big promises of MLM and building a “life-long” residual income in 3-5 years (or more) is never going to become a reality for the average person.
It may have been true in the past, but not today. Those days are gone.
The pursuit of the "MLM Dream" has cost hundreds of thousands of people their friends, time, and in a lot of cases, their sacred honor. MLM is fatally flawed, meaning that it CANNOT work for most people.
And what makes it even worse is that the 95% failure rate reaches across all companies, all compensation plans and all products. Sure, most companies can point to the handful of "superstar" recruiters who have earned megabucks. They’re part of the 5%.
What they WON'T do is show you the list of the THOUSANDS of ordinary people who have SPENT and SPENT and SPENT, seldom earning even a single commission check.
And do you really think MLM companies and their top earners want the masses to know their ‘dirty little secrets’?
Of course not.
Remember the scandals of insiders from the tobacco industry blowing the whistle on how cigarettes were deliberately made to be more addictive?
Not everyone will listen. Most people won't want to listen because they’re in denial.
But I'm hoping you're not 'most people'.
If we were to climb to the top of a mountain and look out onto the vast MLM landscape together to get a snapshot of what’s happening in the industry right now, it would NOT be a pretty sight, and here’s why....
The traditional MLM and Network Marketing industry has become ‘infected’… where every 6-12 months, tens of thousands of people (once called “MLM junkies” because they hop from program to program), are herded and traded like cattle and moved from one company to another.
And just when you think you’ve found a program you can call home and finally sink your teeth into… BAM… the vicious cycle starts all over AGAIN. Some people may be fortunate enough to get ahead of the income curve for a little while if they have the money, time, and energy, but it’s only a matter of time before they’ll have to move again… and again.
Right now, network marketers are struggling with life preservers just to keep their head above water as the ship is going down. It’s a sign of the times as record numbers of new distributors are hopping on and off the ‘MLM merry go round’ and leaving almost as fast as they join.
And the Internet and other media has caused people that participate in traditional MLMs to become obsessed with “getting in on the ground floor”, “pre-launches”, “the next big thing”, and anything else that revolves around timing… and it will never go back to the way it was in the past.
When something “newer, bigger, better, and easier” comes along, people get distracted and jump ship, thinking that the grass is greener somewhere else.
It’s kinda like musical chairs… when the music stops, networkers scramble to find a seat in yet the next brand new MLM pre-launch, thus robbing Peter to pay Paul and destroying their last program from the bottom up in the process.
The solution isn’t in joining an opportunity with a better comp plan, a better product, or a better system, but this has caused MLM companies (and distributors) to stoop to low levels with all kinds of back-stabbing, name calling and lawsuits.
Now before we go any further down the rabbit hole, I want to make it clear that I'm not here to steal your thunder if you're currently in a business and it's working for you. That's not my point here. I’m simply stating the facts as I know them to be based on real life experience, not theory.
If you don’t believe this is a problem of epidemic proportion, I invite you to ask yourself a personal question… after ALL your years in Network Marketing, what do you have to show for it?
Has the time, effort and money you’ve invested in past business opportunities to date generated a reciprocal result in terms of income and momentum for you and your family?
Have you ever stopped to ask yourself WHY this happens to you and virtually EVERYONE you know in this industry time and time again?
Most importantly, what will be different tomorrow or the next time you join another MLM or Network Marketing opportunity?
We believe it comes down to understanding that true and lasting residual income is created ONE WAY and one way ONLY; Customer acquisition and customer retention, because it's real customers reordering a consumable product or service that makes building long-term residual wealth a possibility.
You can choose to "work hard for money," or you can work smarter and "have your money work hard for you.”
Either way, the choice is yours and it always has been.
To illustrate the point I want to make, here’s a real-life scenario that’s happening more and more frequently these days…
For this example let’s say that over time, you’ve built a fairly large MLM or Network Marketing organization that’s paying you about $10,000 a month or more.
As planned, you quit your job several months ago, took out a big mortgage on a new house, and bought that new car you've always dreamed of.
By all accounts, life is good...
Then one day, a new company comes out with a competing product, offering you bigger commissions. They say they’ve combined all the other competing products into one single product so you don’t have to work as hard (how fortunate for you).
As a loyal leader with your current company, you decide it’s best to focus on your current program since you have a lot of time and money already invested.
And since news travels fast on the Internet, one of your leaders decides the grass is greener, so he jumps ship and moves to the new company.
But the worst is yet to come… Not only is this leader no longer promoting your primary program any longer, with one click of his mouse… with a single email to his list of a couple thousand contacts which include his (your) downline, upline and cross-line… he basically destroys dozens of people's businesses, cutting their checks in half or even worse... including yours.
Hmmmm, I guess that leaves the income you're relying on to pay for your monthly expenses like your new house, new car, investing for your retirement and money you need to put your kids through school literally at risk of evaporating overnight.
And just in case it’s not already crystal clear yet, making a living in any traditional MLM business, is for the most part, completely dependent upon strangers you've never met! <=== READ THIS AGAIN, let it really sink in.
Sobering, isn’t it?
Maybe you’ve never thought rationally this way before, or maybe the thought never even entered your mind in the first place, but wouldn’t you agree that it’s better to know what you’re getting yourself into before, rather than after you’re already mentally, emotionally and financially invested in a business?
The fact is, you don't know what kind of long-term plans people in your downline have, and you don't know what they'll do next, yet your commission checks are almost 100% dependent upon them and hundreds or thousands of others just like them.
In other words, you can’t control what others will do and therefore your monthly income is not secure, and if you’re a professional networker building a traditional MLM and something like this hasn’t happened to you yet, it’s just a matter of time before it happens to you too.
It wasn't so much of a problem in the past, but it surely is today and that’s why it needs to be addressed, and hopefully before you experience it first-hand.
The internet is such an amazing tool that allows us to share information at lightning speeds we never had available to us before. Look at blogging and message boards for instance, where opinions and rumors can now be spread across the world at the speed of one simple mouse click.
And the all important practice of retailing product has become taboo, putting 90% or more of the focus and attention of the business on recruiting instead of customer acquisition, which is where the long-term, stable money is made.
For better or worse, this is the new reality of traditional MLM and Network Marketing.
You’ll be forced to recruit everyday for the lifespan of your business just to combat the constant attrition that will plague your organization.
Can you see why I believe the MLM business model is fatally flawed? The bottom line is, the ONLY WAY you can make money in this type of business is by either recruiting someone who buys product, or selling product to a customer that you have to find (which is usually one in the same since most customers are in reality, just distributors buying product – i.e. internal consumption).
The moment your new distributor feels frustration… feels trapped… feels failure… he/she will instantly open up to the endless supply of money-making alternatives filling their inboxes on a daily basis with the very thing that will cure their pain – and ‘poof’, they’re gone.
So What Now?
What’s The SOLUTION?
Well that’s the million-dollar question, isn’t it?
And to be honest, there is no right or wrong answer.
I guess it really all depends on what YOU personally want out of a business and if you’re willing to deal with all the challenges that I’ve just described.
I don’t know about you, but my partners and I got into this industry to earn a massive and stable residual income, and help others do the same, yet we're faced with the fact that traditional MLM just isn’t the opportunity it used to be.
And it doesn’t matter what company you join in MLM. You're going to face the same challenges I just mentioned above in all of them. The industry itself has changed, and you're never going to find a single product, or compensation plan that’ll fix it.
Please understand, I'm not criticizing you or your company if you’re currently active in this industry, and there may be that rare 1 in 1000 exception, but if the idea of having to start from scratch and build a new business every 9-24 months sounds like fun to you, then hey… Go for it.
But seriously, if that kind of ‘merry-go-round’ no longer has any appeal for you and you’re tired of the jumping, the attrition, the rumor control, the baby-sitting adult children who never do anything, the dealing with deadbeat and broke tire-kickers who think $300 to start a business is too much money… then this your wake-up call.
Yep, it may seem like a brave new world out there for home business entrepreneurs, but fear not…
It’s about time someone finally spilled the beans and told you about…
The Evolution of The Home Business Industry
How TV & Radio Commercials Are Changing
The Dynamics of Creating a Residual Income.
All things evolve over time… animals, humans, the land, beliefs… and even companies and business models!
It’s simply the way things work if they’re to survive. When something can't adapt to the rest of the world's evolutionary process, it becomes extinct. This is as true for MLM as it was for the saber-toothed cats.
MLM ignores the most powerful marketing arena on the planet: the media. Even if affiliates wanted to advertise on television or the radio, or send out professional direct marketing mailers, they don't have the means to do it.
Most affiliates don't have the money to engage in the one marketing strategy that could actually bring them a strong customer base.
Let’s talk about a real solution to having to deal with rejection and massive downline attrition…
There’s a little-known breakthrough business model that’s starting to pick up momentum that’s easily 25 times the power of MLM and Network Marketing.
But the best part is, this little-known business model was designed from the inception for people who don't like to sell. And if you DO decide to refer others, there are some really great benefits for that too, but it’s completely optional.
In other words, we’re talking about something that has major mass appeal, and it’s called…
Cooperative Marketing
A 21st Century Business Model
“It was like being hit with a bucket of cold water, then the realization of what I had found...
When you remove all the negatives that are usually associated with building a traditional MLM or Network Marketing business, you're left with something that has massive appeal to the majority of people in North America who are non-marketers or sales types.
I call this the "path of least resistance." When you remove the resistance, you have something that most people will naturally be attracted to.
Welcome to the end of old-fashioned and outdated opportunities.
But first, a little history lesson…
Ever heard of Co-Op Advertising? Co-Op Advertising, by simple definition, allows someone like you and I to partner with a company (or manufacturer) in their advertising and marketing. We pay small percentages of the advertising costs and get to share a percentage of the profits. Pretty simple concept, right?
This type of scenario allows you and I to profit from the brand awareness and resources of a large company. In fact, last year, over $33 billion was spent in Co-Op Advertising, so this is no small industry, but it doesn’t really have all the pieces of the puzzle in place for what most home business entrepreneurs like us are looking for – long-term residual income.
A ‘Cooperative Marketing’ business model on the other hand, is much more powerful than Co-Op Advertising.
It’s actually been around for several years already, but is quickly becoming THE solution for the challenges facing network marketers and home business entrepreneurs in the internet age, and here’s why…
It's a well known fact that fortunes are being made by selling high demand products on radio and television, and especially those products that appeal to the ever expanding (and aging) baby-boomer market.
It sounds simple in theory. Develop a great product, give it massive media exposure, and bingo, the big money rolls in. True, national media is a powerful way to build wealth. But unfortunately, it's out of reach for most entrepreneurs.
In Cooperative Marketing, you get to enjoy the benefit of sharing in the company’s revenue - but you’re able to significantly lower your risk and financial exposure. Why is this important? Because you only participate after a company has acquired the customer, not before.
In a Cooperative Marketing business model, your dollars buy you the life-time profit-share rights to those customers and the commissions from any future purchases they make. The same methods fortune 500 companies use to build a HUGE customer base are utilized.
In other words, you can accumulate acquired customers from a Cooperative Marketing company and buy the life-time profit-rights to the residual earnings of future purchases by those customers, and this can even be done part-time and on a very reduced involvement.
What you’ll read from here on is about a very different kind of philosophy. You’re living in a leveraged income world now…
And just to be clear, even though some Cooperative Marketing companies may pay commissions on multiple tiers, the Cooperative Marketing model is NOT the same as MLM, Network Marketing, or Direct Sales, and you don’t have to ram something down people’s throats to make it work.
There’s absolutely nothing wrong with getting paid on multiple tiers of commissions, that’s not the problem. In fact, many businesses in the Real Estate and Insurance industries have paid their agents this way for years.
What we’re talking about here is an alternative to these other business models that can work for everyone, and work very well. Let me explain how and why…
Let’s go back for a moment to the most popular business model in the home business industry, MLM. The single biggest challenge of ANY traditional MLM business has always been acquiring customers and keeping those customers re-ordering over and over again.
The idea of "Do it once and get paid for life" has been nothing more than an empty a pipe dream for most people in the home business industry… until now.
Ready for a paradigm shift?
Hang on, here we go...
25 Times The Power of MLM
Cooperative Marketing vs. MLM - This is where the rubber meets the road…
An MLM or Network Marketing company depends on YOU to find other distributors and customers to build your business… then you’re paid a sales commission for your efforts.
If you sponsor other distributors, you could be paid on the efforts of them as well, but we already discussed why most people fail in this kind of business and when no selling and no recruiting is happening, no $$$s are coming in.
On the other hand, with a cooperative marketing business, you can simply purchase the life-time profit-sharing rights to legitimate customers that the company acquires for you.
You own the rights to that customer’s lifetime purchasing value. It’s yours forever. Whenever that customer makes a purchase, you’re compensated on that sale. And when that customer refers another customer, your sales efforts are compounded even further.
Can you appreciate the power of being able to start your a business with real customers instead of having to go out and do all the selling and acquiring your customers yourself? Think about that for a second.
And if you actually enjoy building a team and referring others, think about the ease and simplicity of being able to offer others a reduced involvement residual income business that they can literally start today and have customers tomorrow.
We know that most MLMs are DISTRIBUTOR-based and rely on “internal consumption” of the company’s products for continued growth.
And since distributors jump from company to company in a typical MLM when they don’t get into profit fast enough, attrition kicks in, and there goes all your hard work down the drain. Once your distributors quit, they usually cancel their monthly autoship order, so there goes your customers too. Ouch!
Compare Cooperative Marketing to ANY other online (or offline) business and you'll find it's The NEW CHAMPION in the home business arena, no contest.
A Cooperative Marketing business is first and foremost, based on satisfied customers buying product and not recruiting distributors, it’s not uncommon to have a ratio of 99% CUSTOMERS ONLY and less than 1% that are in the business to make money.
A typical MLM organization (downline) consists of 99% Distributors looking to make an extra income from home and only about 1% may be real consumers (customers that buy the products without the business opportunity attached to it). BIG difference.
In an MLM business, when a Distributor shares his/her business opportunity with ONE person and recruits that ONE person into his/her organization, they end up with…. ONE new person.
Promoting and marketing isn’t for everybody. Some people are good at it, most people are not!
And don't even get me started on cold calling and phone prospecting... I don’t know of anything as demeaning than the idea of calling some complete stranger on the phone and reading from a script, or worse yet, throwing up information on them until they hang up in disgust.
In a Cooperative Marketing business, you have the option to share the business opportunity with ONE person (in a rejection-free way by the way), and when that person joins, he/she can have real customers in their (and your) business the next day.
If you referred 10 people that each purchased the profit-rights to 25 customers each, you’d now have 260 customers total in YOUR business (10 business affiliates/customers and 250 customers) instead of just having 10 customers.
With most (if not all) MLMs, you’re presented with the business model, and then you’re told to go out and 'canvass the world' to get customers and distributors.
And if you’re currently in a home business and you want to make more money for years and years to come (we’re talking generational wealth here), then ask yourself a brutally honest business question:
"How strong is the market responding to what I’m promoting?"
Hint: The smart home business entrepreneur always listens closely to what “the market” is saying, NOT what their company’s motivational meetings, sales literature, or their own belief-in-a-product is saying...
THE MARKET!
It's a very subtle, but vitally important distinction.
Even though it’s important to pick a business on a basis of whether YOU like it or not, it’s almost even MORE important to pick a business based on "How Much THE MARKET will want it."
Imagine the weight that’s lifted off people’s shoulders when they realize that they can make great money without ever being required to sell (and recruit). They'll definitely be thanking you for sharing that kind of opportunity with them.
So, therefore, as you evaluate ANY business model in the home business industry, you should carefully look at:
"How attractive it is to the Market Place"
...and since long-term success is always built on unique qualities (never based on just offering ‘me-too’ gimmicks, or what everyone else is offering), in a quest to find if a particular business "HAS IT, or not", you must also evaluate:
"What are the Unique Benefits?"
"What are the Unique Differences that will be perceived as Benefits?”
… Because EVERYONE in the World, is listening to the same "Radio Station".
Know what it is?
It’s called…WII-FM.
"What's In It For Me"
No, I’m not saying that everyone’s an ego maniac, but when people are evaluating a business opportunity, in the back of their mind, the Number One Question is, and always will be: "What's in it for me?"
Want Proof?
Well, as you’re READING this report… YOU TOO, are also thinking (or reasoning), to some extent: "What does all of this mean for me," or "Will I be able to use this to my benefit"... am I right, or am I wrong? ;o)
So, we need to ask ourselves the ‘Big Question’:
What ‘ARE’ the Unique Benefits when it comes to running a Cooperative Marketing business?
Benefit #1: The biggest benefit that totally sets Cooperative Marketing apart from every other business model is that you can build a rock-solid monthly residual income WITHOUT ever having to do any personal recruiting or selling (unless you wish to - which obviously, gives you more 'Leverage').
I want to make sure it's perfectly clear that you can come into a business like this, never tell anyone about it, and generate a substantial income with a very reduced involvement.
The only variables are your time and financial resources, and the only choice that has to be made is how BIG you want to grow your business… and that can be as simple as acquiring more customers to make that happen.
By the way, Cooperative Marketing is NOT about having to follow up on leads that a company generates for you, that’s no different than traditional direct sales.
With Cooperative Marketing, the company handles all the daily operations (things that most of us DON’T want to do), like stocking product, inventory, fulfilling orders, retention, back-end marketing, collection, reselling our customers additional products, and even talking to your customers when they have questions.
There’s NO other business model in ANY industry out there that does this.
None.
These customers want to order the products and are NOT making a purchase because there's a business opportunity attached to it, which in turn creates a stable and predictable residual income for home-based entrepreneurs like you and I.
Overtime, this type of business can become an income-producing ASSET.
- Cooperative Marketing Company runs infomercials and acquire
- customers for you
- No need to rely on bugging your family and friends
- Everyone wins
- Eliminates the headaches of buying leads and prospecting
- Easy business start up
- Easy business management
- Experience a hassle-free monthly cash flow that equals and exceeds your equity, time and skills
- No inventory costs, hassles or headaches
- No employees or cost of employee benefits and taxes
- Your business can exist anywhere as long as you have a phone and internet access
By the way, the FTC loves to pick on ( and shut down ) companies that are primarily focused on recruiting new distributors and reps instead of retailing product.
Unlike MLMs, there are no “distributors” in a Cooperative Marketing business because they’re not distributing product to customers, the company handles all that.
What would you rather have?...
Would you want to continuously waste time and money on expensive biz-op seeker leads, face rejection, and do all the grunt work in sponsoring distributors that will most likely quit when they’re not making money…
OR
Would you rather have a reputable company run television and radio infomercials and do ALL the selling and follow-up to acquire hundreds or thousands of legitimate customers for your business, while you sit back and collect the checks that come in from the customer's re-orders?
The answer is simple, isn’t it?
That’s why it’s the primary benefit, because it’s that loyal customer base that creates the residual income we’re all looking for. And remember, true residual income is ONLY generated ONE WAY: Customer acquisition and customer retention.
The “System” - Systems work, people fail. Lots of marketers claim to have a proven system.
Of all the business “systems” that exist, franchises have been advertised as being the most profitable.
The average cost to start a franchise is about $200,000 on the low end and only promise you around $50,000 per year in income. So, it would take about 4 years just to break even and pay off your initial investment.
In other words, you would have to work for 4 years for FREE! As crazy as it sounds, lots of people still buy into this business model every year, only to find out later that they didn’t buy a business at all, they bought themselves a JOB, including all the long hours and headaches that come along with it. Ehhh, no thanks!
Regardless of what we think about franchises, we know that all of the successful ones in the world use some sort of systematized approach.
Look at Mickey Dees for example… I don’t think anyone would disagree that McDonalds probably doesn’t make the best burgers, yet they continue to grow by billions of dollars every year.
Why? Because even though people will continue to fail, the system produces consistent results every time.
So, you’ve gotta have the right vehicle and a system that works for everyone. Cooperative Marketing takes YOU out of the equation, you can’t mess it up. That’s why it works.
The Back-End - It’s not enough for a Cooperative Marketing company to be able to advertise and acquire customers for you if they don’t ever purchase again.
So, it’s also critically important to find a company that will do ALL the back-end marketing to get YOUR customers to re-order. It’s even more preferable if a company can do this for no additional cost to you. When done properly, a company’s back-end marketing can put money in your pocket month after month for years and years down the road.
Benefit #2: The second biggest benefit to a Cooperative Marketing business is the…
Tax Savings
Now, I'm not a financial or tax advisor, nor do I hold myself out to be. Consult with a qualified professional. What you do with your money is YOUR business, not mine. After all, we’re talking about a real business.
Therefore, in good conscience, I can in no way "guarantee" your success or profitability... Nobody else can either!
That being said, another powerful benefit in a Cooperative Marketing business is when we purchase the profit-share rights to the customers that a company acquires for us, the cost can be totally tax deductible as an advertising expense.
This can end up being a huge savings for someone who can now reduce their taxable income by possibly thousands of dollars more per year.
Additionally, they’ve now taken a business they built and created a long-term income-producing asset that can produce a monthly residual income for them.
But, I’m not done yet…
There’s another benefit to having a Cooperative Marketing business that’s not very obvious at first, but something you’ll come to appreciate if you don't already…
Benefit # 3: Residual Income.
For years, top MLM earners have preached that anyone can bust their butt for 3-5 years in building a mature business, and then be able to “walk-away” and enjoy years and years of residual income. Sounds great in theory, doesn’t?
As you’ve probably guessed, the reality is much different these days – True, there have been a small number of people who have positioned themselves in the right program at the right time and continue to this day to receive a residual income from a business they built years ago.
But we’ve gotta consider the fact that these businesses were built in the offline days before the internet, where distributors weren’t being pitched with do-nothing, get-rich deals filling their ‘inbox’ every day.
For the majority of network marketers, the days of building that elusive “walk-away” residual income are long gone. Just about as soon as you take your foot off the accelerator and stop recruiting and/or selling, your downline starts to shrink and so does your monthly commission check.
Cooperative Marketing is a totally different ball game. Remember a little while ago when we talked about how almost all MLM and Network Marketing companies have organizations that consist of approximately 99% distributors and only about 1% real customers?
Well, one of the MAJOR benefits to owning a Cooperative Marketing business is that they’re usually the opposite of any traditional MLM, and can sometimes consist of 99% CUSTOMERS, and only 1% (or less) of affiliates.
What this means to you is that because it’s the customers (that a company acquires for you), and NOT distributors that are purchasing product and contributing to the majority of your commission check, it doesn’t matter if distributors drop out or not… or even if you have any at all in the first place.
There will always be a much greater number of customers that buy the product for the product itself, instead of people buying product (internal consumption) just to earn a check. This in turn creates a much more stable and reliable residual income, wouldn’t you agree?
Check this out… I’ve met business owners within the Cooperative Marketing industry that have literally “walked away” from their business for up to 4 years, and not only did their checks maintain themselves at anywhere from 80% – 100% of their previously active levels, some of them actually had their checks grow while they were off doing other things. Pretty cool huh?
This is exactly WHY your chances of building a true residual income are better using the Cooperative Marketing business model.
Moving on…
Benefit # 4: The FUN Factor…
You get to keep your business FUN!
A lot of us sometimes get into a home business with the hopes that it’ll eventually lead us to having more fun in our life, but I don’t know many people that would consider the day to day grind of prospecting and babysitting adult children to be…“fun”.
In a lot of cases, they’re tide to the phone or their local hotel opportunity meetings and don’t seem to be living the life of freedom.
But what if the business itself was FUN?
Cooperative Marketing allows anyone the ability to build a business from home or anywhere in the world for that matter. All you need is a laptop and an internet connection.
Wouldn’t it be great if you could just login to your online back office and see how many customers were added to your business while you were asleep?
Well this is exactly what entrepreneurs are experiencing in this type of business.
This business model makes doing business a lot of fun because Cooperative Marketing solves The Biggest Problem today in ANY Business ==> GETTING CUSTOMERS!
Wouldn’t you agree that there’s simply no other business model in the home business industry or otherwise that can compare to the benefits that Cooperative Marketing offers so far?
Cooperative Marketing Company Criteria
What to look for…
We researched the cooperative marketing industry’s most successful companies, money earners, and attorneys, and as a result, put together the following criteria:
(Points 1-6 in bold were designated as most important from our research.)
1. The rep must be able to make money without having to recruit a single person.
2. The rep must be able to make money without having to sell a single product.
3. Company must have a system in place for new customer acquisition.
4. Company must have a plan for customer retention.
5. Company must have a plan to market and sell new products to existing customers.
6. Company must provide outstanding Customer Service.
7. Company must be at least two years old. (Less than two years, company has NOT evolved to a point of stability.
8. Management must have a diversified background.
9. Company must have full time Customer Service with a Manager and Staff. This Customer Service must provide telephone and email support. Friendly, professional and responsive service.
10. History of introducing new products and services to existing customers.
11. Must have both business-to-consumer and a business-to-business model(s) to market.
12. Compensation Plan has to enable and reward the rep. or affiliate for selling the product, not only for recruiting. (I.e. Average rep will only recruit 2.8 people their entire life.)
13. Company must have a history of Shipping the Product and Paying Commissions on time.
14. Healthy Customer to Rep. Ratio must be 4 to1 minimum. A 7 to 1 ratio great and preferred.
15. Product must have a large and growing marketplace (Today and for the next 10 years. Not a fad or trendy)
16. Product must be in demand and consumable (Creates an emotional attachment to the product).
17. Product must work and perform at a consistent and high level.
18. Product must be easy to use (Fast, easy and fun to operate/consume).
19. Product must be easy to refer (Fast, easy and fun to introduce to prospects).
20. Product must have value (Not what you spend, but what you get and what it’s worth. No $50 soap, padded for rep commissions.)
21. Product must have new or unique features (USP…unique selling proposition)
22. Product must have monthly renewal (Creates ongoing consumption and, as a result, residual income.)
23. Product has to stand by itself…would YOU buy the product if no business opportunity were attached?
Final Comments…
I hope this candid report has helped you gain a new understanding about the various choices you have in finding the right home business for you and why most people fail. More importantly, you’re now armed with the knowledge of how to not be one of the 95% crowd.
I know I’ve given you a lot of information to chew on. You may have to read this report twice or three times before you really grasp the magnitude of the kind of opportunity you have here.
That’s fine. Take all the time you need. Understanding or NOT understanding what I’ve explained here may mean the difference between you earning a fortune from home… or letting a fortune slip through your fingers.
I've followed the wisdom of my mentors and this is what I'm passing onto you. It's my way of "paying it forward".
Well, it’s been a real pleasure to share this information with you. This concludes the educational part of this report. I hope you found value in it. Some people take ten years to learn this stuff, some take thirty years, and some never learn it until it’s too late.
The definition of insanity of doing the same thing tomorrow you did today, but expecting a different result.
IMPORTANT!
(This final step is completely optional, but we believe you owe it to yourself to check it out… you have nothing to lose… and your existing life will always be there for you if you decide our project isn't for you.
As you can imagine, finding ANY quality home business that has ALL the missing pieces of the puzzle in place is very rare. It’s like trying to find a needle in a haystack.
Our leadership team consisting of several highly successful multiple six-figure earners, scrutinized many other opportunities and only ONE COMPANY satisfied each and every one of our list of 23 criteria.
This one progressive company has already chosen to evolve, guaranteeing itself the highest seat in the food chain.
If you too believe the ultimate goal of all entrepreneurs is to create significant residual income, and if your current business is NOT fulfilling your expectations…
And if the Cooperative Marketing business model makes sense to YOU too and you’d like to find out more, then here's what you need to know to qualify for more information...
Everyone CAN be successful, but this business is NOT meant for everyone.
And this business is not for you, if you...
- Are not willing to take responsibility for your actions in life.
- Want to continue to procrastinate instead of create residual wealth.
- Are not willing to take action to achieve your goals.
- Are not willing to learn and be open to new information.
- Are looking for another job or a lottery ticket.
Let’s be crystal clear… You should realistically have at least $300 (minimum) - $2,000 in start-up capital allocate towards starting your business. This is a REAL business that generates REAL income to those that treat it like a business.
Therefore, if you’re not willing to invest in your own business, this is NOT for you.
I will NOT waste your time. We’re only looking to partner with serious-minded entrepreneurs!...
By the way, there’s a little secret to using ‘other people’s money’ to start a business: If you have friends like “Mr. Mastercard” and “Mr. Visa” they can help fund your new business. Then you can use the profits to pay them back.
- “When you've been in the home business industry as long as I have, you become aware that just about everything you see out there is either a scam or simply a new look on an old theme with some new 'get rich quick' compensation plan added to lure unsuspecting people into. Today I'm happy to say that this business offers a lot of hope for the average person that wants to create a safe and secure residual income for life without having to recruit or sell. I’m absolutely convinced that this is the best opportunity I’ve seen in 9 years for virtually everyone, regardless of your background, education or even current level of income. I haven’t had this much fun in a long time!” – Brad Weinman
Who are we looking to work with?
- People with little or no time, and who work full-time jobs.
- Burned out traditional business or franchise owners.
- People with no background in sales or marketing.
- People who have never started a home based business.
- MLMers & Network Marketers that are tired and overworked.
- People who like to automate their income streams.
- People with a serious desire to change their current circumstances.
- CEO’s and Executives who are tired of the corporate drama and politics.
- People with desire, and a passion to lose their jobs on purpose.
- Anyone who would like an additional profit center that doesn’t interfere with their current career.
- People who believe it’s important to take care of their health so they can enjoy their wealth.
Let’s face it, the best way to create wealth is to learn from those who have been there, done that. That’s what our goal with this information is…
Assisting YOU in achieving residual wealth in your life!
New York Times Best Selling Author of the Rich Dad, Poor Dad series, Robert Kiyosaki, teaches us that the wealthy spend their money on buying income-producing assets instead of liabilities. That’s what this type of cooperative marketing business can be.
So, if you're truly SERIOUS and ready to make a difference in your life ( and of those around you ), and you've had enough with the excuses why you can't create the financial freedom you deserve, then it’s time to DO something about it.
FREE Business Overview Package…
I’ve compiled everything you need to know about the cooperative marketing business we’ve partnered with. You can gain access to our exclusive business overview package, which includes the following:
- An online audio overview explaining the benefits of our business, including testimonials.
- A cooperative marketing video.
- A financial estimator to find out what type of income you can achieve with this business. You’ll be able to see how the numbers really add up by creating multiple streams of income.
- ·Instructions on how to qualify to receive a FREE home business magazine and DVD.
You’ll be provided EVERYTHING you need to be able to start your business today and have customers tomorrow.
Request Your FREE Information Package
FREE Media Kit Request Site… http://www.myempoweringteam.biz/ . You’ll then have a chance to fully evaluate this business and decide if it’s for you, or not – no obligation whatsoever.
Note: Due to a recent high volume of requests, please allow up to 48 hours for me to respond and zip over your information package to you - Thanks.
Entrepreneurs have one thing in common… they take action and are willing to invest in themselves and a business for financial gain.
Whether we do business together or not, I hope you find all the success that you desire.
Click here to return
PS – Like this report? This report is copyrighted and any unauthorized duplication is strictly prohibited. You DO have permission to give it away as long as you don’t alter any text in any way. If you decide to join our cooperative marketing business by requesting info above, you’ll be able to brand this report with YOUR information and give it away. We provide a complete turn-key system for our partners, even if you’re a total newbie.
|
