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Search engines operate similar to business directories. When you’re given a business number. You are asked what category you want you’re business listed in. Search engine list your websites the same way except by keyword or key phrases. This is done by totaling up the nouns and pronouns, picking the most used and classifying the relevancy of the web page.

Many web pages fail in the search engine ranking race simply because of bad keyword or optimization. Keywords on your site will be the determining factor for good ranking the search engine will give you.

Here are 4 ways to get better ranking from the search engines:

1. First you find effective keywords or keyphrases. You approach keyword research by entering a keyword into a keyword tool, such as Google’s keyword tool or Wordtracker. These tools then shows you lots of variations on that keyword. You can pick and choose which ones to focus on based on how close a fit they are for your business and how popular they are. If somewhat popular keywords very closely relate to your business, they make sense to target.

2. Next add your keyword or keyphase your description meta tags. Some use the keyword meta tag but it is not necessary as most search engines do not use this tag. Meta tags are information inserted into the head area of your web pages.

3 When structuring your keywords or key phrases in your articles put more of your targeted word in the first paragraphs and less in the middle giving it an hour glass shape. When writing an article, typically the beginning paragraph is on explaining the subject. The middle gets in to the specifics of the subject and then gives a conclusion about the subject thus the hour glass shape.

4. Your keyword or keyphrase should be in the heading of your article or webpage as well. This is mentioned last because most writers usually come up with the title after it is written. Keyword rich headings waste no time and get right to the point.

When choosing effective keywords or keyword phrases for search engines, ensure they are in the heading first and last paragraphs of your article or webpage. Adding them to your description meta tag will help enhance your search engine rankings.